If you haven’t been harnessing the power of social media for advertising for your new microblading business… what are you waiting for?
Instagram has changed the way small businesses like independent Microbladers advertise and reach new clients (and the amazing thing about it is that it’s free!). We are huge supporters of this simple tool because it can be a game changer in your future success.
For Microblading technicians, Instagram is the most effective way to advertise, hands down. But to really stand out from the crowd, you’ve got to invest some time, thought and energy into curating your page.
Here are some tips to increase your advertising effectiveness for your Microblading Instagram page.
Having a strong entry point for clients to familiarize themselves with your brand is the first step toward hooking people into exploring your page further.
- A clear, recognizable profile pic — these are small so keep it simple
- A spirited and fun bio. Use emojis sparingly as they can cheapen your brand or look unprofessional
- A link to your landing page
Think big picture
You know those insta accounts that make you feel serene and draw you in so you don’t even notice how long you’ve been scrolling for? That’s often because they have an overall design aesthetic, like a colour palette that runs throughout and the same font throughout all the memes.
So, if you start positing a pic of your work, followed by a meme, followed by a pic of your work, it’s a good idea to keep that pattern up so that there is consistency throughout the entire page. It instantly has a professional look to it.
Thankfully, there are programs that allow you to schedule postings to your account. That means that you don’t have to be tied to your phone if you’re booked solid with clients or going out of town. Dedicate a few hours a week to planning out that week’s posts to relieve yourself of the stress of having to come up with something on the spot. This also increases how consistent you can be.
Hashtags allow your posts to reach wider audiences. Anyone searching #Microblading from anywhere in the world is going to find you, so long as you’ve included it in your post. To find out which hashtags you should be using, take a look at other accounts you admire and borrow from them.
Repeat your successes
If you’ve had a post get major traction, take a close look at what was special about it and what drove it to spread. And then repeat that!
Expand your network
Follow other accounts you like, tag products you use, reach out and comment on posts and get that network working for you. The more you put yourself out there, the more people will find you.
Don’t forget about the real world
While the power of Instagram is amazing, as a business owner, you can’t spend your whole waking life staring into your screen. Human interaction and creating real-life connections are extremely important, too.
Remember, all of this is to better your business, increase your advertising reach and to translate these efforts into brand exposure and new clients.
Mobilizing the power of Instagram is an amazing way to further your business. To see a brand who really knows their stuff, follow us!