Tips On How To Start Your Microblading Business
If you’ve recently embarked on the exciting adventure to complete a Microblading course, congratulations! You are well on your way to creating an exciting and rewarding career for yourself.
The hard work doesn’t stop there, and moving into the business side of things can be daunting. It’s also one of the most satisfying and rewarding things to put your energy into. As you watch your client list grow, as you get more and more positive feedback, and as you help more and more men and women get the brows they’ve always wanted, you’ll be fuelled to keep going.
But the question is: Where do I start? And How do I get clients?
Fear not! We are here to help. Below is a list of ways you can attract clients to help your business grow.
Build A Website For Your Microblading Business
Hiring a web developer might not be in your budget but that shouldn’t stop you from creating a website. There are tons of resources out there for people with little or no experience building a web presence. Search for templates that are simple to use and easy to update and watch tutorials for step-by-step instructions.
You don’t need anything complicated, especially in the beginning. Be sure to include your contact information, some before and after pics (if you have them), pricing (optional as you may want to offer a sliding scale as you’re starting out), and a little bit of info about yourself and your credentials. Keep it simple and professional looking.
Start Social Media Accounts
Social media is the lifeblood of many Microblading artists. Instagram, Snapchat, and Facebook are the most popular since you can include visual references of your talents. Reach out and expand your networks to other artists in your area and to those you admire. You can promote yourself, offer deals, and stay on top of trends with your social media accounts.
Did you know, according to Neilsen, people are 4 times more likely to buy when referred by a friend. Lots of people get clients through word of mouth. To encourage this, consider offering a deal or discount for referrals. Satisfied customers are happy to spread the word and who doesn’t love saving money?
Work At A Salon
Salons are a great way to get a foot in the door. While it might not at first be as lucrative since you’ll be paying for your station (depending on the salon), it has huge potential to pay off in the long run because of the network you’ll create. Plus at a salon, you have the chance to work on walk-ins and to pick up other clients if your colleagues are booked. Salons are a great way to prove yourself and to gain experience.
Advertise On Google With Adwords
Once you’ve established yourself a bit, it’s time to spread those wings and reach an ever wider audience. One great way to do this is to advertise on Google with Adwords. This will give you an advantage when people are searching for Microblading artists in your area because it will list your website higher than others. Let’s face it, when’s the last time you looked beyond the first few suggestions Google had to offer?
Take Some Risks!
The growth of your business will reflect the time, energy and enthusiasm you put into it. Don’t be afraid to put yourself out there, and to take some risks. Believe us—it’s the only way you’ll get the rewards.
Starting a new business is never easy, but with hard work and the right decision making, you should be well on your way to starting a successful Microblading Business. Good Luck!